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Client: So What? Research
Service: Full-Service PR Retainer
Duration: Mid 2022 - Present

So What? Research, a leading healthcare market research agency, needed a comprehensive PR and communications strategy to increase visibility and brand awareness among potential clients and industry stakeholders. Prior to engaging with PR with Purpose, the company had no formal communications plan and was struggling with low awareness.

 

The Challenge

So What? Research needed to:

  • Increase visibility and brand awareness among potential clients.

  • Develop a unique brand positioning in the market.

  • Position itself as a trusted advisor and thought leader.

  • Implement a structured communications strategy to reach warm/cold leads with value-add information.

 

Our Approach

  • Developed IP (Asset Genius Service): Created a comprehensive industry survey involving 500 healthcare professionals, which became a cornerstone of So What?’s thought leadership content.

  • Comprehensive Comms Plan: Developed a clear roadmap to guide So What? Research’s PR, marketing, and content strategy.

  • Content Creation: Crafted and distributed newsletters, research updates, and client emails. Developed a robust social media strategy, increasing LinkedIn posts from zero to three times per week.

  • Media Outreach: Generated high-quality content that was consistently picked up and published by leading industry newsletters.

“PR with Purpose’s expertise has been invaluable in positioning us as a trusted advisor and thought leader.”

PR with Purpose provided us with a comprehensive comms plan that set out the road ahead, ensuring our content resonated with the right audiences”
— Gerry Guinan, Founder & Managing Director, So What? Research

Results & Outcomes

  • LinkedIn Growth:

    ○ More than doubled LinkedIn connections.

  • Media Coverage:

    ○ Regular articles featured every month in PiF, a leading industry newsletter.

  • New Business Enquiries:

    • Significant increase in new business inquiries directly attributed to comms activities.

    • 1 in 5 client proposals in 2024 likely resulted from PR and comms efforts.

    • 1 in 3 client organisations receiving proposals in 2024 likely engaged due to comms activities.

  • Request for Industry Insights:

    • Presented to 3 global pharma companies, covering 40-50 key client contacts with excellent feedback.

 
 

“PR with Purpose significantly elevated our presence in the market.”

Gerry Guinan, Founder & Managing Director, So What? Research

“PR with Purpose’s specialisation in B2B comms, their excellent planning, and high-quality writing made a huge difference for us. They’re easy to work with and I would absolutely recommend their services to others.”
— Gerry Guinan, Founder & Managing Director, So What? Research

Key Takeaways

  • Thought Leadership Established:
    Successfully positioned So What? Research as a leading voice in healthcare market research, recognised by industry influencers and major pharma companies.

  • Content-Driven Engagement:
    Leveraged high-value proprietary content to drive significant growth in LinkedIn connections and engagement, doubling the audience in 12-18 months.

  • Market Influence:
    Generated substantial media coverage and increased demand for industry insights, leading to new business inquiries and enhanced market credibility.