Purposeful PR and marketing strategies that make a real impact

We don’t believe in a one-size-fits-all approach to PR. That’s why every service provided by PR with Purpose is customised to suit your organisation, your objectives and your target audiences.

Whether you need a one-time Go-To-Market Strategy to set you up for success, a targeted media campaign for an upcoming initiative or event, or ongoing marketing and social media support every month, PR with Purpose can help generate the visibility your brand deserves.

Everything feels easier when there’s a plan to follow! We’ll create a 12-month PR & Marketing plan to develop your organisation’s authority and position you as an essential reference to any media story in your sector.

If you’re struggling to stand out in a crowded market, it’s time for a customised communication strategy. We’ll start by diving deep to analyse your current market position, key audiences, and competitors, and then we’ll craft a strategic year-long PR plan to give you a roadmap for the months ahead that is aligned with your marketing plans. You can decide to take it from here, or engage PR with Purpose to support you with the implementation.

The Outcome:
You’ll have a detailed plan with clear, actionable steps to consistently communicate with your stakeholders.  each month. You’ll feel in control knowing what work needs to be done, and you’ll begin to experience the reward for your efforts as your positioning improves, your brand recognition grows and the media turn to you as trusted thought leaders in your industry.

Investment: From $10,500

It’s hard to establish yourself as a thought leader when you don’t know what to talk about! We solve this by helping you develop high-value proprietary content you’ll be able to leverage across multiple channels for long-lasting impact and maximum ROI.

Our Asset Genius service will give you something you’re proud to talk about. Our strategy involves identifying key industry issues that you are uniquely positioned to solve, and then developing custom IP to position you or your organisation as the experts with a solution. We’ll help you create this piece of detailed, high-value proprietary content, ensuring it demonstrates your deep knowledge and understanding of the market, and then we’ll create a comprehensive 12-month plan to leverage this IP across 10+ proactive PR channels.

The Outcome:
You’ll never be short of quality marketing content again. You'll have a piece of proprietary IP that impactfully demonstrates your expertise and can be leveraged across multiple channels including media releases, roundtables, white papers, op-eds, events, social posts, digital content, speaking engagements, lead generators, and more. This consistent, high-value communication will create a warm environment where your potential clients and stakeholders feel informed, valued, and engaged and are primed to do business with you.

Investment: From $25,000

If you’re not being recognised as a market leader, we’ll help you focus on your target audiences and key messaging in order to achieve your desired industry positioning.

Establishing your authority and credibility within your industry starts with identifying and effectively communicating with your target audiences. We’ll start by determining who your target audiences are and where they’re consuming their information, and then devise a plan so you can meet them where they are at. We’ll uncover or recommend the development of evidence-based proof points to demonstrate your organisation’s expertise, and create a Message Matrix so you know where and how to communicate with each stakeholder segment.

The Outcome:
All stakeholders within your organisation will have a clear picture of the gap between your current and desired market position—and know what’s required to bridge it. You’ll be armed with targeted messaging that resonates with each unique audience and feel confident in implementing communication strategies to start reaching them more effectively to boost your brand recognition.

Investment: From $7,500

Enjoy the peace of mind that comes with having all your PR needs expertly managed. Get ultimate hands-on support to amplify your brand with custom PR retainers tailored to your needs.

If you’re struggling to manage all aspects of your communication strategy, our full-service PR retainers can help, offering comprehensive support to cover every facet of your PR and marketing needs. We handle everything from creating strategic plans to executing them, ensuring you achieve measurable results and boost your bottom line. We constantly seek opportunities for your organisation, proactively creating materials and ideas to set you apart across various channels.

Customised to your needs, our retainers can include:

• Go-To-Market Strategy

• Positioning

• Messaging & Marketing Strategy

• IP & Content Development

• Media Relations

• Media Training

• Social Media Strategy & Management

• Change Management and Internal Communications

• Reputation Management

The Outcome:
You’ll feel confident—and relieved—knowing your PR strategy is in expert hands and actually getting executed. You’ll appreciate that you’re constantly being presented with additional PR and marketing opportunities, and that there’s someone on hand to proactively create the materials you need to amplify these opportunities across additional channels. Best of all, you’ll notice your PR investment is delivering real results, all while you’re focussed on other aspects of your business.

Investment: From $8500/month