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Client: Lánluas Consulting
Service: Full-Service PR Retainer
Duration: January 2023 - Present

Lánluas Consulting, a firm transitioning from a sales-led to a brand-led business, sought an integrated PR, communications, and content strategy to support their ambitious global growth goals. With no prior PR strategy, they needed a partner who could align all aspects of their communication efforts across the business.

 

The Challenge

Lánluas Consulting required a comprehensive communication strategy to:

  • Establish a cohesive brand positioning and messaging framework.

  • Support the transition from a sales-led to a brand-led approach.

  • Align internal and external communication efforts across various departments.

 

Our Approach

  • Brand Positioning: Leveraged market research to define and validate Lánluas’ market position, informing the go-to-market strategy.

  • Messaging Matrix: Developed a central messaging framework that clarified key buyer personas and industry verticals.

  • Social Media Management: Structured and managed social media content creation, publishing, and community management.

  • Content Strategy: Created a robust content strategy, ensuring all recommendations were data-driven and aligned with long-term business goals.

  • End-to-End Content Creation: Led and executed multi-channel campaigns, including thought leadership white papers, case studies, webinars and press releases.

  • Industry Research and Roundtables: Managed a strategic industry roundtable project and used the insights gained to generate unique thought leadership and marketing materials.

“We would not have this level of capability and expertise if we had gone with another PR partner—even a big agency with a bigger price tag.

Other partners we considered were either too niche or they were too big, and we would have been a small cog in a big engine. PR with Purpose’s breadth of industry and global experience means you get access to a wealth of knowledge and big-picture thinking. As a small business this is invaluable and something that really sets Louise apart.”
— Allister Hamilton, Marketing Manager, Lánluas Consulting

Results & Outcomes

  • eDM Performance:

    • 30% increase in open rate

    • 20% increase in click-through rate

    • 2.5% reduction in unsubscribe rate

  • LinkedIn:

    • 97% increase in average engagement

    • 249% increase in engagement of visual posts

    • 285% increase in click through rates

  • Website Engagement:

    • 160% increase in time on site

    • 25% increase in engaged sessions per user

    • 83% increase in events per session

    • 12.5% overall engagement rate increase

  • Organic Leads: 16% year-over-year increase in organic inbound leads.

Media Coverage in:

“From day 1, every recommendation and decision has been backed by data and insights.

Louise’s combination of expertise, experience, and client service makes PR with Purpose the perfect partner. Louise isn’t afraid to challenge and coach you on what the right option is, and will do everything in her power to set you up for success.”
— Allister Hamilton, Marketing Manager, Lánluas Consulting

Key Takeaways

  • Seamless Integration:
    Successfully aligned PR, marketing, and communications across departments.

  • Strategic Impact:
    Enhanced brand positioning and significantly improved engagement metrics.

  • Ongoing Success:
    Continued partnership leading to measurable business growth.